The research is intended to get a better understanding of the role of popular culture in public perception and how it affects, by creating or reinforcing stereotypes, discriminatory behaviour toward groups of migrants and minorities. Based on the research’s results, partners will build educational activities for young people and other groups of people, to make them aware of the fight against discrimination, racism and xenophobia.

The preliminary part of the project consists of a series of research projects at the local level , conducted according to a common methodology, which aims to identify and analyze the mechanisms and cognitive / social creation and perpetuation of stereotypes on public perception, in particular through media channels (art, TV, movies, magazines, photos, the internet, sports, books , including those made by minorities).
The first phase of the analysis is followed by a second part, which aims to assess and understand the link between the production of popular culture, the public perception of stereotypes and discriminatory, racist and xenophobic trends and how the most widespread forms and expressions of popular culture contribute to building dialogue and public opinion .

Through a socio-cultural approach , partners examine a range of expressions of popular culture of the last 30 years that represent different groups of migrants and minorities. These examples are used to identify the causes, processes and discourses, images, and recurring themes that are (consciously or not), used by popular culture to create stereotypes of minorities and lead to racist and xenophobic behaviour. After this, partners interview filmmakers, writers , athletes, sportsmen, artists , photographers, journalists , etc., to understand the roles of stereotypes (positive and negative) in popular culture and how they are created and used. Finally, they organize focus groups and reflection meetings in which the images and video clips and other media will be shown to ask for feedback and interpretation, to understand the perceptions, and opinions. This phase also takes place on social networks, with the creation of online surveys.
The final output of this research phase is a consolidated report. Individual reports at local/national level are also available in English and national languages.


> See the section of each partner for research outputs

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